Studio.Klatt
Strategic Sound Concepts for Hotels and Hospitality
Silence is also
a decision.
Most hotels leave
their guest experience
to chance.
Explore the concept
Tap a square
I read spaces before I design sound.
Strategic Sound Concepts for Hospitality Spaces
Before music is chosen,
a space must first be understood.
How guests move.
How long they stay.
What atmosphere invites them to remain.
​
Only then does sound become strategy.
Selected Experience
Challenge
Development of a structured sound concept for lobby and shared spaces.
​HYATT
REGENCY
MALTA
The lobby atmosphere was not strategically managed through sound.
Implementation of a daypart-based sound strategy aligned with guest flow and atmosphere.
Result
• ~30% increase in lobby occupancy
• stronger guest engagement
• longer guest dwell time
How I work
Every project begins with analysis:
• Space, usage and daily rhythm
• Dramaturgy for energy, calm and transitions
• Concrete sound recommendations
(legally safe)
• Guest flow observation
• Soundstrategy
​
Project Flow
A strategic analysis of your space.
Understanding how sound, movement and atmosphere shape the guest experience.
1
Atmosphere Audit
2
Sound Strategy
On-site observation of the guest experience
in your space.
Understanding:
-
guest flow
-
energy levels
-
how guests move and stay
-
how sound currently affects the atmosphere
Output: Initial analysis and opportunities for improvement
Development of the sonic identity of the space.
Includes:
-
brand sound direction
-
emotional tone of the space
-
daypart structure (morning / afternoon / evening)
3
Spatial Sound Design
Creation of sound environments for different areas.
Example zones:
-
lobby
-
bar
-
restaurant
-
lounge
-
terrace
Each zone receives a tailored sound structure.
4
Operational Setup
Implementation of a system the team can run independently.
Includes:
-
ready-to-use music structure
-
clear guidelines for staff
-
consistent atmosphere throughout the week
Most projects begin with an Atmosphere Audit.
→
Studio.Klatt
Benjamin Klatt · Founder · Based in Malta
Strategic Sound Concepts for Hotels and Hospitality
I study how atmosphere shapes behavior, mood, and the way people experience a space.
Through years of curated listening, DJ practice, and observing
real environments, I developed a deep understanding of these dynamics.
​​Today I translate that insight into sound strategies that enhance guest experience, extend dwell time, and support the economic performance of hospitality spaces.
​
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If you believe atmosphere happens by chance, this page is not for you.
But if you feel your space could be more and no one is truly responsible for it -
then we should talk.