Studio.Klatt
Strategic Sound Concepts for Hotels and Hospitality
Silence is also
a decision.
Most hotels leave
their guest experience
to chance.
Explore the concept
Tap a square
I read spaces before I design sound.
Strategic Sound Concepts for Hospitality Spaces
Before music is chosen,
a space must first be understood.
How guests move.
How long they stay.
What atmosphere invites them to remain.
Only then does sound become strategy.
Selected Experience
Challenge
Development of a structured sound concept for lobby and shared spaces.
HYATT
REGENCY
MALTA
The lobby atmosphere was not strategically managed through sound.
Implementation of a daypart-based sound strategy aligned with guest flow and atmosphere.
Result
• ~30% increase in lobby occupancy
• stronger guest engagement
• longer guest dwell time
How I work
Every project begins with analysis:
• Space, usage and daily rhythm
• Dramaturgy for energy, calm and transitions
• Concrete sound recommendations
(legally safe)
• Guest flow observation
• Soundstrategy
Project Flow
A strategic analysis of your space.
Understanding how sound, movement and atmosphere shape the guest experience.
1
Atmosphere Audit
2
Sound Strategy
On-site observation of the guest experience
in your space.
Understanding:
-
guest flow
-
energy levels
-
how guests move and stay
-
how sound currently affects the atmosphere
Output: Initial analysis and opportunities for improvement
Development of the sonic identity of the space.
Includes:
-
brand sound direction
-
emotional tone of the space
-
daypart structure (morning / afternoon / evening)
3
Spatial Sound Design
Creation of sound environments for different areas.
Example zones:
-
lobby
-
bar
-
restaurant
-
lounge
-
terrace
Each zone receives a tailored sound structure.
4
Operational Setup
Implementation of a system the team can run independently.
Includes:
-
ready-to-use music structure
-
clear guidelines for staff
-
consistent atmosphere throughout the week
Most projects begin with an Atmosphere Audit.
→
Studio.Klatt
Benjamin Klatt · Founder · Based in Malta
Strategic Sound Concepts for Hotels and Hospitality
I study how atmosphere shapes behavior, mood, and the way people experience a space.
Through years of curated listening, DJ practice, and observing
real environments, I developed a deep understanding of these dynamics.
Today I translate that insight into sound strategies that enhance guest experience, extend dwell time, and support the economic performance of hospitality spaces.
If you believe atmosphere happens by chance, this page is not for you.
But if you feel your space could be more and no one is truly responsible for it -
then we should talk.